Visited: April 2024
Nearby town: Ganado, AZ
At 27,413 square miles, the Navajo Nation is the largest Indian Reservation in the United States. This vast land stretches over northeastern Arizona, northwestern New Mexico, and a small portion of southeastern Utah. In the town of Ganado, which lies near the center of the Navajo Nation, you will find the Hubbell Trading Post.
Established in 1878, it is the oldest continuously operating trading post in the Navajo Nation. Trading posts served a vital role in Navajo society, particularly during the late 19th - early 20th century. Hubbell Trading Post was an important financial and commerical hub. It functioned as a store, post office, and a bank (where natives could pawn silver and turquoise, etc.) The trading post acted as a conduit between two cultures: native Navajo and Anglo-American settlers. In the days before cash, Navajo people bartered wool, sheep, rugs, jewelry, baskets, pottery in exchange for the trader's goods: flour, sugar, coffee, tobacco, baking powder, canned goods.
The Hubbell Trading Post was established by John Lorenzo Hubbell.
J. Lorenzo Hubbell
Born on November 27, 1853 near Albuquerque, New Mexico to an Anglo father and an Hispanic mother, Hubbell moved to St. Johns, Arizona at 23-years old to work as a clerk in a trading post. He began operating what is now the Hubbell Trading Post on the Navajo Nation in 1878. He homesteaded the acerage and lived in a home adjacent to the trading post. He spoke English, Spanish, and quickly learned Navajo. Hubbell was instrumental in making Navajo crafts, such as concho belts, turquoise bracelets, and traditional blankets (dubbed "Ganado blankets"), popular among Anglos in the U.S. Southwest and the rest of the country. He married a Hispanic woman, Lena Rubi, in 1879 and they had 4 children. Hubbell expanded his trading business, eventually owning 30 trading posts throughout the Navajo Nation and the neighboring Hopi Reservation. Hubbell served as the Apache County Sheriff in the 1880s and served a term in the Arizona State Senate from 1912-1914.
Hubbell was popular among the Navajo people due to his honesty, integrity, fair dealing, and knowledge of Navajo language and customs. He became good friends with tribal leaders, including Manuelito and Henry Chee Dodge. The Navajos called him Nak'eznilih ("double glasses"), and Naakaii Saani ("old Mexican"). Many visitors also called him "Don Lorenzo" due to his reputation for hospitality and generosity. A prominent Republican, Hubbell hosted former President Teddy Roosevelt at his ranch in Ganado in 1912. Hubbell passed away on November 12, 1930, at the age of 76.
Hubbell's family continued to run the trading post until 1967, when they sold the land to the National Park Service. The trading post is still active, operated by a non-profit organization, the Western National Parks Association, as a partner with the NPS. The NPS also preserves the Hubbell family home, guest hogan, barn, blacksmith shop, and the small family farm on the grounds.
Start at the Visitor Center to learn about the history and importance of this site. Then visit the store and the grounds. If you have time, you can take a ranger-led tour inside the Hubbell family home.
entrance to the trading post
chicken coop
covered patio of the family home
Hubbell hill. Hubbell and his wife are buried on this hill
guest Hogan. Hogans are the primary and traditional dwelling of the Navajo people.
They are usually circular or octagonal in shape.
barn and blacksmith shop
Head inside the trading post and step into the past.
the squeaky planks of the wooden floor greet you as you enter the trading post.
We concluded our stop at the Hubbell Trading Post with a picnic lunch on the grounds.
For more info: https://www.nps.gov/hutr/index.htm